Client referrals always drive new business opportunities, on this particular case we had the opportunity to collaborate directly with a Hong Kong based company called Klarity Analytics, who is all about Big Data. Their business transforms granular data into reliable social intelligence both for Asian and Western Social Media Markets.
We are always very interested by technology, being a VFX and Mograph studio we believe you have to be immersed by tech, although every now and then you are hit with new tech concepts which blow your minds out like “Big Data”. Our challenge here was to sell “Social Media Big Data” our goal to synthesize this concept in a one minute motion graphic video that could align to their rebranding. .
One thing that really helped us achieve our goals was the capability of having full creative reigns over the project, this opened the window for us to test our skills on the 3D spectrum. We decided to go for a more dynamic look that could interpret abstract concepts in a unique way and had a gut feeling that the story had to be told by creating a 3D environment.
In the end we feel like the client was really satisfied with the product and we were too. Our biggest learn always put creativity first and leave all personal ego’s behind. Creativity + Client Trust = Great Products