When E-commerce is at the tip of your business, keeping your financial statements on a daily basis is what helps you take the best management decisions. Get Control is a SaaS company that was incubated from Invoke Digital, that integrates all your transactions and analytics in one dashboard.
What started as friendly connection through a good friend, Abdallah (former head of marketing of Get Control and current owner of Superbaba) led to a conversation with Kathryn Loewen, founder and current COO of Get Control. She explained to us from top to bottom what the software was all about and soon we were putting our skills into practice.
Together with The Control team’s Marketing Manager, Elliot Chan, and Head of Design, Dustin Borek, we were able to create an educative video that explained the benefits of their app for fellow business owners. Because this introductory video is played on the home page of their website, narrowing down the message and using the movement of motion graphics was important in order the message out in a short amount of time. Through various design iterations we were able to create a video that captured not only their brand, but their audience’s attention as well.